MORE ABOUT OUR LOCAL SEO SERVICES

So we have told you all of the services we can provide, but what do they actually mean? Below we have detailed explanations about the purpose and significance of each service within our Google Maps marketing and local SEO packages.

 

LOCAL SEARCH AUDIT

Web properties that surround your business can be large. They can include social media profiles, your company’s website, directory listings, google my business. You may be thinking that some of these web properties seem outside the scope of local SEO and Google Maps marketing but I can assure you they are not!

Each of these web properties has a purpose in maximising your search and visibility of your business, and its reputation overall. The local search audit that we provide delivers vital intelligence surrounding your business all over the web. In addition to this, we cantake strategic action in optimizing all relevant SEO features, such as; citations, your locations’ google my business page, your website and any other relevant aspects.

 

WHAT ARE KEYWORDS

Keywords are a very essential part of any successful SEO campaign. The research that we do on keywords provides us with vital insights for the correct and most optimizing strategy development. We use Moz Keyword Explorer, Google Keyword Planner and other useful tools to pinpoint keyword trends and queries that will assist in instructing local SEO and Google Maps marketing strategies. We also make use of keyword research tools and processes to discover new ideas for ongoing content marketing. Essentially, our research reveals to us valuable search intelligence to keep developing consistent strategies in multiple ways.

 

COMPETITIVE ANALYSIS

There are many reasons why certain competitors will dominate the local search engine landscape in their given market area.These range from having a well optimized website and constructive content strategy to having hundreds of five star reviews on many platforms. A lot of useful insight can be learned from an in depth analysis of your competitors. When we complete our competitive analysis process we take into consideration content elements, technical elements and all off site variables. In addition to this, we shed light on the weaknesses and strengths of your top competitors and turn them into prime opportunities for your business to succeed.

 

GOOGLE MY BUSINESS (GMB) OPTIMIZATION

Believe it or not there is much more to setting up a GMB page than just adding the details and verifying the location of the business. Optimizing images and videos, choosing the correct business category and including links to some of your top web properties are only a few important aspects that commonly go overlooked. We can help you optimize every essential aspect of your GMB page, as well removing any duplicates that may be confusing google.

 

Optimized Description

It is very important to have an interesting and optimized description, as this is the foundation to a good GMB page. Our SEO copywriters can aid in creating the perfect balance of allure, length, keyword optimization and creativity to your description. This will ensure your GMB stands out from others, and will help you get one step closer to top 3 pack rankings.

Category Optimisation

Contrary to popular belief, less is actually more when it comes down to choosing the most relevant categories for your business. If you max out your five selections on your GMB page then you will be spreading yourself out too thin. No matter what profession you have, whether this be a medical professional that has many different areas of expertise, or a lawyer that specialises in several areas, we can help you to choose your category selection to make the most of your search engine visibility.

 

Image/Video Optimisation

An essential component to a well optimised website is including good media, such as graphics, images and videos. This media will help with user engagement and SEO, especially when correctly optimized. This is a twofold optimization process of ensuring media file names, properties, etc. are respectfully keyword relevant, as well as ensuring that robust media files don’t slow a site’s low speed.The majority of these processes take place before the media is actually uploaded onto your side. Due to this, thesepractices increase the SEO value of your website and increase the likelihood that your videos will rank in YouTube and google, and in google image search.

 

Citation Cleanup & Optimisation

Citations are usually found on various web properties, they are defined This is a twofold optimization process of ensuring media file names, properties, etc. are respectfully keyword relevant, as well as ensuring that robust media files don’t slow a site’slow speed.They are essential to help you appear in the top 3 google local searches. Google crawls the NAP information on business’ social media pages, aswell as Yelp and Yahoo! It also looks through Local listings, and the potentially hundreds of other citationsthroughout the web. In doing this, Google assesses the accuracy and the consistency of this informationand equatesit with the NAP information on a company’s GMB page and website. Any discrepancies can affectthe legitimacy of the business’s location, and its ranking potential in the 3 pack.

 

As a result, citations have become very popular in the context of local SEO. Not only must businesses ensure that their current citationsare on point, but it also aidsto have a high volume of citations on trustworthy sites. This is where can help. We have the expertiseand toolsto help build and grow your business’s citations to maximize theirpotential to rankyou in the 3 top 3.

 

On-site SEO

Optimizing a business’s website is utmost to actualizing top rankings in both top three and organic listings. With knowledge takenfrom keyword research,auditing web properties, andcompetitive analysis, we create personally-tailored on-site SEO approachesthat are exclusiveto each and every business.

On-site SEO iscomplexand in-depth. While the proceduresremain quiteconsistent, each website is unique, and therefore requires thoughtful integration keywords, content optimization, and technical improvements. More than justmeta data, we look at all rudimentsthat go into high ranking websites. From internal linking and sitemaps to page copy and HTML coding, our on-site SEO facilitiestake a comprehensive approach to enhancingyour site’s ranking potential.

REVIEW GENERATION

Generating five star customer reviews is one of the most significantcomponents to promoting a local business. Although customer reviews on a business’s GMB page are a 3-pack ranking factor, they can directly affectconversion rate, click-through rate, and generalreputation. Even for businesses that arein the third position in the 3-pack, more 5-star reviews can give them an advantageagainst top ranking competitors.

Review generation spreadsfar beyond a business’s GMB page, too. We have the structuresin place to assistyour company generate reviews on itsYellow Pages listing, Facebook page, and website. In turn, we can aidyour business take ownership of its online presence. In addition to this we can help you mitigate the potential of negative reviews, making sureyour average star rating stays enticingly high.

 

Email Template Setup

One of the most helpfulaspects in encouragingcustomers to your business’s review pages is email. We can work alongside you to design and create an email model that funnels users your Google My Business page, Facebook page, and any other pages you want them to leave a review on. We also leverage survey questions to measurejust how likely a customer is to give a 5-star review.

 

Custom Survey Questions

In specific email templates, we can add custom survey questions to discover useful insights and filter customers based on prearranged criteria’s. By filtering your email list to customers that are more likely to leave a positive review, we can help to ensure the average star rating for your business is between four and five stars. In addition to this, we can earn cherished feedback on how you can advance areas of your business.

 

Review Page Selection

Whether it be Facebook, Google My Business or them both, here we tactically choose which review pages that we want to direct customers to leave a review. We are capable of modifying selections to change the desired review page on command. So after you have gathered a a number of 5-star Facebook reviews, we can begin focusing on any other important web properties.

 

Email Requests

The distribution and monitoring of email-based review requests can be quite consuming. This is why we handle this cumbersome process for you. Got an email list of only 200? Or maybe it’s well over 20,000? No problem. We can work with any amount of emails to assist in maximizing your review generation potential.

 

SMS/Text Requests

 An alternative to email-based requests is to encourage customers to leave a review through SMS or text message communication. Depending on the type of business and its target audience, this can be very effective in producing positive reviews in a timely and efficient manner.

 

Website Testimonial Widget

 In addition to getting furtherreviews on Google, we are able to publish favourable customer reviews on your website. At the most basic level, this allows new 5-star reviews to appear on a “Testimonials” page or “What Customers Are Saying About Us” segment of your website. As a more complex example, we can have specific reviews appear on certain areas of your business. For example, a beautician may want reviews that are related to acrylic nails to only appear on their nail pages.

 

Online Review Monitoring

 The finalcomponent to review generation is observing customer reviews about your business. Review monitoring is an essential corner stone to online reputation management as well as responsiveness. By staying aware of what customers are saying about your business, and in a timely manner, you can mitigate the possibility of negative reviews.

 

SEARCH FIRST CONTENT STRATEGY

Creating a content strategy that goes beyond just optimizing the content on your website can have an enormous, multi-fold influence on your business. A strategy as simple as monthly blogging can surge the traffic potential, trustworthiness, and linkability of your site. In turn, this can fuel search rankings as well as engagement on social media pages. But what makes a content strategy unlike any other standard forms of content market is the application of keyword data and search trends. We take this intelligence to help refine resourceful topics that will not only resonate with your target audience, but also rank in Google search.

 

Blog Content Development

In developing a content strategy that accompaniments ongoing SEO, we seek long-tails keywords that echo search queries. Such keyword phrases ask precise questions, seek out resolutions, or prompt instant action. In turn, we create a comprehensive content calendar that defines the schedule for blog content development. This specifies the type of content that is to created, posted, and shared across social platforms. The outcome lends to more rankeable assets that help create traffic from organic search, in addition to social media. The volume of blog posts per month is depending to the chosen package.

 

Facebook Boosted Blog Content

 A way too common situation is seeing a business produce an incredible piece of content that only reaches a handful of their followers. This is why we often emphasise the worth in leveraging paid social media opportunities like boosted posts and sponsored content. These advertising platforms aid to increase the reach of your best content to precise of individuals who will find it relevant and significant.

The outcome can have many benefits. The first is producingmore traffic to your site from social channels. The second is stronger engagement and social signals (i.e. shares, likes, etc.) The third is expanded visibility, which can increase the likelihood of your content earning links from external sources. Each of these benefits can have a direct impact on the SEO value of your content and site overall.

 

MONTHLY REPORTING

From monitoring your search engine rankings to keeping track of site traffic and conversions, we can provide a range of options for monthly reports. We even take time to debrief you on all the data and inform you of what it all means if you are unsure. Are there certain metrics that you find more meaningful than others?This is fine! We can often tailor custom reports that measure the performance of certain metrics that matter the most to you and your business.

 

Google Map Keyword Rankings

One of the most significant metrics to local business owners is how well they appear in the local 3-pack and Google Maps listings. Combined with factors like GMB reviews and location’s proximity to the city centre, the ranking of your business can decide how much attention and clicks your listing receives compared to your competitors. We provide Google Map keyword rankings reports for some of your top local search terms.

 

Google Analytics Report

Google Analytics offers vigorous features to assistyou in better understand how users engage with your website. Here we observe where users are finding the most value on your site, where they are leaving, how long they stay on your site, and how many of them take any actions.

Beyond this, Google Analytics can aid to inform and instruct ongoing strategies, surrounding your sites top ranking content and corresponding keywords. We can often use Analytics insights to pinpoint chances to develop new content, advance existing content, or optimize your site’s conversion funnel. These are just a few examples of many in which proactive Analytics tracking and monitoring can have a hugeimpact on your business’s potential to expand.

 

Citation Accuracy Report

 Conscious following and tracking for a location’s citations is vital to ensure optimal 3-pack placement. We run frequent reports to monito rthe accuracy of a business’s citations across the most significant local directories, social media pages, and other important listings that directly impact SEO. This allows our team to pinpoint inaccuracies, make adjustments, and improve the search engine performance of your business in Google Maps and the local 3-pack. A citation accuracy report is available for all Google Maps marketing and local SEO packages that we provide.

 

CUSTOMER SUPPORT

Our team is always here to answer any questions and support your business. We provide timely customer services and SEO advisory for any questions you may have. This is our way of keeping it real with our customers, so you can stay knowledgeable, informed, and up-to-date on what’s going on in dynamic world of local SEO and Google Maps marketing.